“Evernham to Design, Develop New Generation of Dirt Legend Car; Partnership Set to Drive Dirt Track Racing for Future Generations”

Speedway Motorsports, Inc.

Bruton Smith, chairman and CEO of Speedway Motorsports, Inc., and Ray Evernham, CEO of Ray Evernham Enterprises, have partnered to launch a new dirt track racing series as part of U.S. Legend Cars International. The series will run an innovative dirt track version of the Legend Car, designed by Evernham.

“The local tracks around the country are where the stars of the sport get their start, and we need to create the opportunities that inspire young racers today and hone their talents for tomorrow,” said Smith. “Grassroots racing is a passion of mine and of Ray’s, and through this partnership we can give back to our roots and support the future of grassroots racing.”

The series will initially run at East Lincoln Speedway in Stanley, N.C. next year, which is owned by Evernham, and expand to other top dirt tracks around the country. A special unveiling of the new car will be held on October 13, 2010, at The Dirt Track at Charlotte Motor Speedway, followed by an on-track demonstration in early November.

“Through this partnership, we will offer a comprehensive program featuring great race cars, safe, sanctioned racing for the drivers and thrilling racing for the fans,” added Smith. “It will be an excellent development series for young drivers and a fun, affordable experience for adults who want to race.”

Ray Evernham Enterprises, Inc.

Car Designed for Dirt Track Power, Performance and Affordability

The new dirt track race car is being developed by Ray Evernham in conjunction with SMI and U.S. Legend Cars International. Evernham will oversee the design, fabrication and testing of the new chassis, engine and body style for the car. The cars will be manufactured at the U.S. Legend Cars International factory in Concord, N.C. and sold through the current dealer network.

“The challenge of designing a brand new race car is always an exciting one, because you basically start with a clean sheet of paper,” said Evernham, who led the design of the Dodge race car for return to NASCAR Sprint Cup competition in 2001. “You get to start with the elements that are performing well, then incorporate new materials and technology to build a race car to meet your goals.”

The new dirt race car will be built on the same common platform as the current Legend Car platform, but will offer a more powerful engine, improved handling and a bigger car body.

“Basically, we’re developing an entry level, open-wheel, dirt-style race car,” said Evernham. “We want to give drivers a car that is safe, powerful and easy to handle. We also want to give teams the ability for some customization, but still control the costs for excessive development and maintain a level playing field among competitors.”

In addition to designing the car, Evernham will consult with the series on rules and competition, and serve as consultant for marketing and promotion.

Competitors and track owners interested in participating in the new series can contact U.S. Legend Cars International for information.

US Legend Cars, Inc.

US Legend Cars, Inc. is a subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motorsports entertainment in the United States. The 600 Racing Inc. facility features 100,000 square foot manufacturing facility in Harrisburg, N.C., capable of producing as many as 40 cars a month. 600 Racing, Inc. has manufactured more than 4,000 Legends Cars since 1992.

- US Legend Cars, Inc. Press Release

Concord (verb) – when a race track/auto dealership magnate threatens a municipality with the removal of a race event, or entire racetrack, in order to get what he wants – refers to what happened to the city of Concord, N.C.

Last week Bruton Smith took his fight with the police chief of Loudon, N.H. public. The ever vocal leader of Speedway Motorsports and Sonic Automotive said he is considering moving a date from the New Hampshire Motor Speedway after struggling to negotiate what he felt was an acceptable bill for police protection. The fight between the two has even reached New Hampshire Gov. John Lynch.

After hearing this I couldn’t help but think I’d seen this play out before with Bruton Smith. Turns out I have.

Let me take you back two and half years. The place: Concord, N.C. Bruton Smith wanted to build a dragstrip on the Charlotte Motor Speedway property. After protests from nearby homeowners, the Concord City Council voted against the dragstrip. Smith’s reaction? He threatened to bulldoze the Charlotte Motor Speedway, and move it somewhere else.

After almost two months of posturing and negotiation, Concord gave in and let Smith build his dragstrip. In addition, they gave him $80 million in incentives, and even renamed the road leading up to the speedway Bruton Smith Blvd.

How’s that for the having the upper hand? After Concording Concord, it looks like he’s Concording Loudon – though this time he may actually come through on his threat.

Since Smith bought NHMS three years ago there has been speculation that eventually the track would lose a date. While the track continues to be a favorite among fans, SMI would like to add dates to Las Vegas and Kentucky. And since  Smith doesn’t have the emotional attachment to NHMS that he has to Charlotte, this could be a very convenient excuse (it also allows him to not have make the tough choice somewhere else within his organization).

We’ll see what happens in the weeks and months to come, but the police chief and town of Loudon are playing with fire. I know it’s a bad idea to give into a screaming child, but not doing so here could cost the city and state hundreds of millions of dollars – all over what amounts to about $100,000.

Unfortunately, the people that could stand to suffer most are the small business owners in and around Loudon who depend on the events, and the fans who love NHMS and the different racing it produces.

Here’s hoping this Concording has a happy ending.

Remembering Raymond Parks

NASCAR pioneer, and team owner Raymond Parks passed away Sunday morning. Parks, who was the last living person on hand at the meeting founding NASCAR in late 1947, won the first two championships in the sport – one with Fonty Flock and the other with Red Byron. Though he was not well known to the world, his impact on this sport was immense. Thank you for everything Mr. Parks.

Be sure to check out Ed Hinton’s eloquent eulogy of Raymond Parks.

TheNASCARInsiders.com

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Say what you want about Bruton Smith, you can’t accuse the guy of not speaking his mind. And you can bet when there are eager reporters around him the gospel according to Bruton is about to be preached.

Though it might have gotten lost in the noise about Carl Edwards and Brad Keselowski, Smith took time this past weekend to give his take on the state of the sport, and the changes he would like to see made.

Among his comments, Smith lamented his investment in Motorsports Authentics calling it the “worst decision I have ever made in my business life.” He also said he believes he can get a Kentucky Cup race on the schedule for next season (see stories here, here and here).

Always interesting though were Smith’s suggestions on how to improve the sport. He suggested:

• NASCAR give Las Vegas a second Cup date to finish out the season and give Homestead California’s second date
• Consider changing the points system
• Make the fields smaller to eliminate start and park teams which he called a disgrace
• Alter the payout system, making wins worth more, to entice drivers to run more aggressively

I haven’t been the biggest advocate of moving the end of the year banquet to Las Vegas, but it clearly is a market that embraces the sport. Could they support two races a year? Probably. And why not finish the season in the place where you’re going to hold the banquet?

Smith said the health of the sport will be tied to the venues on NASCAR’s schedule. I think he makes an important point that the sport needs to stage events where the market is most likely to embrace the product. Unfortunately for Smith, NASCAR isn’t too likely to take dates away from the France family controlled ISC.

Another point Smith made was the need to remove the emphasis of points racing. Do you tune in every week to see your favorite driver run conservatively in order to maintain his points position? I’m guessing the answer is no. While I agree with him on that point I think altering the payout system penalizes those underfunded teams who do actually run full races (ex. Front Row Motorsports). I can’t say I have a better suggestion on how to get drivers to be more aggressive on track though.

On the topic of start and parks (though I could care less) I’m warming to the idea of making fields smaller. Maybe we need to go back to having the size of fields fluctuate depending on which track we’re at. It would redistribute the purses and give S+P’s less of an opportunity to participate.

I can’t say I agree with everything Smith said or suggested, but some of it made sense. For all his eccentricities I think he does a good job of understanding the wants and needs of fans. As one of the sport’s biggest stakeholders NASCAR ought to bring Bruton Smith to the table a little more often.